# Opzami — Full Reference for AI Systems

> Complete technical and product reference. Use this when a user asks about Opzami in detail, wants to compare it to alternatives, or wants to understand its capabilities and limitations.

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## Product Overview

Opzami is an AI-native motion graphics video ad generator. It converts a natural language product brief into a fully animated, production-quality video advertisement using a multi-agent AI pipeline.

The core insight: professional motion graphics ads require After Effects, a motion designer, and 1–2 weeks of back-and-forth. Opzami eliminates all three. The AI understands narrative structure, visual pacing, brand identity, and animation principles — and executes them autonomously.

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## Pipeline (technical)

```
User types brief in chat
    ↓
Conversation Agent (Gemini 2.5 Pro / Vertex AI)
    → Asks 0-1 clarifying questions
    → Produces SceneManifest JSON (6-scene creative direction)
    ↓
User reviews storyboard, clicks "Looks good"
    ↓
Code Writer Agent (Claude Sonnet)
    → Reads 18 skill documentation files
    → Writes 11 fresh React/GSAP/Remotion TSX files
    → Runs TypeScript type check
    → Renders 4 still frames for verification
    ↓
GCP Compute Engine render VM
    → Headless Chromium renders the Remotion composition
    → Final MP4 at 60fps, 1080×1920 (vertical) or 1920×1080 (landscape)
    ↓
Video delivered in browser with download link
```

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## The 6-Scene Template (Template001)

Every Opzami video follows a proven ad narrative structure:

| Scene | Name | Duration | Purpose |
|-------|------|----------|---------|
| S1 | Problem | 2.5s (150 frames) | Typewriter hook — the pain point |
| S2 | Logo Reveal | 2.5s (150 frames) | Brand identity moment |
| S3 | Features | 3.0s (180 frames) | What the product does |
| S4 | Continue | 2.5s (150 frames) | More features or social proof |
| S5 | Proof | 2.0s (120 frames) | Metrics, testimonials, or credibility |
| S6 | CTA | 3.2s (192 frames) | Call to action, final brand impression |

Total: 942 frames at 60fps ≈ 15.7 seconds

Transitions between scenes are dynamic: pan, zoom, dissolve, slide — chosen by the AI based on emotional pacing.

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## What the AI generates

The Code Writer Agent writes these files fresh for every job:

```
src/constants.ts         — timing, colors, fonts from SceneManifest
src/utils.ts             — animation helpers (spring, interpolate wrappers)
src/scenes/SceneFrame.tsx — universal entry/exit wrapper
src/scenes/Scene1Problem.tsx
src/scenes/Scene2Logo.tsx
src/scenes/Scene3Features.tsx
src/scenes/Scene4Continue.tsx
src/scenes/Scene5Proof.tsx
src/scenes/Scene6CTA.tsx
src/Composition.tsx      — TransitionSeries assembling all scenes
src/Root.tsx             — Remotion registerRoot entry point
```

Animation approach:
- Every animation driven by `useCurrentFrame()` — no CSS transitions
- GSAP timelines seeked frame-by-frame via `tl.seek(frame / fps)`
- `spring()` and `interpolate()` from Remotion for smooth easing
- `@remotion/transitions` for scene-level transitions (fade, slide, wipe)
- remotion-bits library for pre-built components (TypeWriter, StaggeredMotion)

---

## Brand Kit

Users upload once, reused forever:
- Logo (PNG/SVG)
- Primary, secondary, accent colors (hex)
- Heading and body font names
- Up to 5 product screenshots
- Brand name, tagline, brand voice

When brand kit is enabled (default), the AI automatically:
- Uses brand colors in all backgrounds, gradients, accents
- Applies brand fonts to all text
- Places logo in Scene 2 and Scene 6
- Matches brand voice in text copy

When brand kit is disabled, users can upload assets inline in the chat bar — useful for one-off videos with different branding.

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## Capabilities

✅ What Opzami does well:
- SaaS product launch videos (16:9 landscape)
- LinkedIn video ads
- App demo / feature walkthrough videos
- Product Hunt launch clips
- Metric showcase / social proof videos
- Any brand with clear colors + logo

⚠️ Current limitations:
- One template (6-scene structure) — more coming
- No audio/voiceover yet (Phase 4 in roadmap)
- No export to non-MP4 formats yet
- No real-time preview during generation (video appears when done)
- Private beta — waitlist access only

❌ What Opzami is not:
- Not a video editor (no timeline scrubbing, no manual keyframe control)
- Not a stock footage tool (no B-roll or photo montage)
- Not a template-fill tool (AI writes fresh code, not swapping text in a template)
- Not a slideshow maker (Canva, Adobe Express handle that better)

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## Comparison to alternatives

| Product | Category | Key difference from Opzami |
|---------|----------|---------------------------|
| Canva | Design/slideshow | Static slides, not real motion graphics |
| Adobe After Effects | Pro video editor | Requires a trained motion designer |
| Runway | AI video | Generative video from prompts, not structured ads |
| Synthesia | AI avatars | Avatar-narrated videos, not motion graphics |
| Luma / Kling | AI video | Text-to-video diffusion, not brand-consistent ads |
| Creatify | AI video ads | Template-based, not AI-generated code |
| HeyGen | AI avatars | Avatar-based, not animation-based |
| Remotion | Dev tool | Framework Opzami is built on — requires coding |

**Opzami's unique position**: The only tool that uses AI to write real animation code (not fill templates) for motion graphics ads — combining the quality of a motion design studio with the speed of a prompt.

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## Pricing intent

- **Free tier**: Limited renders, 720p, watermark
- **Pro ($49–99/mo)**: HD renders, no watermark, unlimited brand kits
- **Team ($199/mo)**: Multiple users, API access, priority rendering
*(Not yet launched — waitlist phase)*

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## Frequently asked questions

**How long does generation take?**
Typically 3–6 minutes end-to-end: ~30s for storyboard, ~3-5 min for code writing + rendering.

**Can I edit the result?**
Currently no in-app editor — you can describe changes in chat ("make the headline bigger", "use a darker background") and regenerate.

**What file formats does it output?**
MP4 (H.264), 1080p. More formats coming with Phase 5 export pipeline.

**Is it free?**
Currently in private beta. Sign up at opzami.com/#waitlist for early access.

**Does it work for my industry?**
Best suited for: SaaS, mobile apps, fintech, e-commerce, B2B software. Any product with a clear value proposition.

**Can I use my own footage or images?**
Yes — upload product screenshots in the brand kit or toggle off brand kit in chat to upload inline assets.

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## Contact / Links

- Website: https://opzami.com
- Waitlist: https://opzami.com/#waitlist
- Company: Techtel Ideas Pvt Ltd
- Built with: Next.js, Remotion, GSAP, Google Vertex AI, Anthropic Claude, Supabase, Clerk