# SaaS demo storyboard template

Use one row per scene. Keep the workflow in the order a user would actually perform it. Every action must create a visible consequence.

## Demo brief

- Product:
- One workflow:
- Primary viewer:
- What the viewer should be able to do or understand afterwards:
- Source assets available (screen recording, screenshots, logo, UI states):
- Master duration and aspect ratio:
- CTA destination:
- Factual reviewer:
- Brand reviewer:

## Source-of-truth inventory

| Step | Approved source asset | Exact UI labels/values | State before | State after | Owner |
|---|---|---|---|---|---|
| 1 |  |  |  |  |  |
| 2 |  |  |  |  |  |
| 3 |  |  |  |  |  |

## Storyboard rows

Duplicate this block for every scene.

### Scene 01 — [job of this scene]

- Start / end:
- Viewer question answered:
- Product component in frame:
- Crop and focal point:
- Starting state:
- User action:
- Visible consequence:
- Exact on-screen labels or values:
- Narration or caption:
- Cursor path and pause:
- Transition caused by the action:
- Source asset and timestamp:
- Claim owner / approval status:
- Accessibility note:

### Scene 02 — [job of this scene]

- Start / end:
- Viewer question answered:
- Product component in frame:
- Crop and focal point:
- Starting state:
- User action:
- Visible consequence:
- Exact on-screen labels or values:
- Narration or caption:
- Cursor path and pause:
- Transition caused by the action:
- Source asset and timestamp:
- Claim owner / approval status:
- Accessibility note:

### Scene 03 — [job of this scene]

- Start / end:
- Viewer question answered:
- Product component in frame:
- Crop and focal point:
- Starting state:
- User action:
- Visible consequence:
- Exact on-screen labels or values:
- Narration or caption:
- Cursor path and pause:
- Transition caused by the action:
- Source asset and timestamp:
- Claim owner / approval status:
- Accessibility note:

## Cut-down plan

| Placement | Duration | Opening context retained | Proof step retained | CTA | Crop / captions |
|---|---:|---|---|---|---|
| Master |  |  |  |  |  |
| Social feed |  |  |  |  |  |
| Landing page |  |  |  |  |  |

## Approval checklist

- [ ] The board follows one real workflow, not a feature catalogue.
- [ ] Every action has an observable before-and-after state.
- [ ] Exact labels and values match approved product evidence.
- [ ] Each scene has one focal component that is readable at delivery size.
- [ ] Cursor movement explains the action instead of decorating the frame.
- [ ] Narration does not repeat text the viewer is already reading.
- [ ] Transitions preserve cause and effect between steps.
- [ ] No metric, customer outcome, comparison, or availability claim lacks a source and owner.
- [ ] The CTA destination can fulfil the promise made in the close.
- [ ] Captions, contrast, reading time, and reduced-audio viewing have been reviewed.

Created by Opzami. Last updated September 7, 2026.